Monday, January 11, 2010

Final Year Project-CODE Logo



C.O.D.E organic wear choose to use wordmark logo. Benefits of wordmark logo are always unique and they are simple whereby this type of logo can be resize and reproduce well.C.O.D.E logo design in such arrangement in order to enhance the significant of each alphabet where C is stands for Comfortable, O is stands for Organic, D is stands for durable and E is stands for echo-friendly.The “organic wear” is situated below the “code” to create awareness that this brand’s specialty is selling organic clothing compare to others clothing brands. Furthermore, it is to remind that code is not retailing organic food which public tends to assume organic is only for consuming.The colours that have been chosen are blue and green. Combinations of these two colours are used as it looks original whereby they are the natural colour of the earth. Green is used to represent the fresh grasses and the blue is used to represent the ocean. Besides that, these colours are noticeable from far as well. The font types used are Steiner Light for “CODE” and Kabel Book BT for “Organic Wear”. Both fonts are simple, unique as well as classy look whereby it suits the brand’s element.